HUGO BOSS (BOSSd)
CBOE (Germany) • Consumer Cyclical
January 21, 2026 at 16:30 UTC
Name
CEO
Website
Industry
Year Founded
Employees
HUGO BOSS AG is a fashion company that designs and markets apparel, footwear, and accessories across two brand platforms that address distinct style positions. The collection strategy blends tailoring and casual concepts, and product direction is coordinated with sourcing calendars so ranges arrive on time to wholesale partners and owned stores. Distribution uses a mix of retail, franchise, and e-commerce that follow the same presentation standards, which keeps pricing and visual identity aligned across regions. The company operates within the consumer discretionary sector and the global apparel ecosystem, where brand, product, and logistics must move in step. Marketing and store concepts are refreshed on a measured schedule to preserve recognition while meeting local expectations. Over time HUGO BOSS AG broadened its footprint while maintaining centralized control over brand codes and quality.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
HUGO BOSS's Technical Indicators Summary
As of the latest session in Berlin, BOSSd remains under bearish pressure with the overall score reflecting a clear downward trend. Momentum indicators are mixed; while the RSI and Williams %R suggest potential buying interest, the MACD and CCI continue to signal selling pressure, highlighting ongoing weakness. The price sits below all major moving averages, including the 200-day EMA near 39, reinforcing the dominant downtrend. Volume trends corroborate this view, as the On-Balance Volume shows sustained selling. Additionally, the ADX indicates a relatively weak trend strength, suggesting limited conviction behind recent moves. The current price is also slightly below the VWAP and classic pivot, which are relatively neutral. Overall, technical conditions emphasize persistent bearishness despite some short-term oversold signals.
| Indicator | Value |
|---|---|
RSI (14) | 29.20 |
Stochastic %K (14, 3, 3) | 16.59 |
CCI (20) | -154.54 |
WPR (14) | -93.63 |
Momentum (10) | -1.77 |
MFI | 38.98 |
MACD Level (12, 26) | -0.58 |
Bollinger Bands | $34.27 - $37.33 |
ATR (14) | $0.73 (2.14%) |
ADX (14) | 12.68 |
OBV | -11,054,928 |
VWAP | $34.39 |
Classic Pivot Point | $34.45 |
Fibonacci Pivot Point | $34.45 |
Simple Moving Averages | $35.20 - $39.10(5 indicators) |
Exponential Moving Averages | $35.11 - $38.80(5 indicators) |
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By the close, BOSS.DE remained only slightly below yesterday’s 34.39, reflecting a tiny -0.116% downside gap and a finish near 34.35. The session finished with a sizable pullback in the fear gauge, as VIX slid -11.71%. BOSS.DE's slight decline and easing VIX suggest subdued investor concern amid limited headlines.
Price Change
from €34.39 close
€-0.04
Trading Volume
Below avg (356.8K)
111.4K
vs S&P 500 Today
Underperforming Market
-0.90%
52-Week Position
Lower range
20.3%
Updated: January 21, 2026 at 15:42 UTC